True or False: Marginal analysis is not beneficial for store owners considering promotional sales.

Marginal analysis is a vital tool for store owners when considering promotional sales. This type of analysis involves evaluating the additional benefits and costs associated with a specific decision—in this case, conducting a promotion. By assessing the marginal revenue generated from increased sales during a promotion against the marginal costs, store owners can make informed decisions about pricing, inventory levels, and potential sales increases.

Promotional sales often aim to boost short-term sales volume, attract new customers, or clear out existing inventory. By applying marginal analysis, a store owner can determine whether the expected additional sales from the promotion will outweigh the costs incurred (such as discounts or increased marketing expenses).

Furthermore, understanding consumer behavior and demand elasticity through this lens ensures that the promotional strategy aligns with the store’s overall financial objectives. Therefore, stating that marginal analysis is not beneficial for store owners considering promotional sales is inaccurate, as it is an essential aspect of strategic decision-making in this context.